It’s best to use unique product descriptions and regularly check whether other retailers have copied them.Įxternal duplicate content is also created when you copy third-party content even as part of a cooperation and with the consent of the author. If a product presentation doesn’t differ between dealers, it’s the price that decides. In this case, identical content not only negatively affects the search engine ranking, but also the purchasing decision of potential customers. When you purchase your products from a wholesaler, other retailers may be using the same product descriptions on their websites. Online shops are also often affected by instances of external duplicate content. Another example is a company’s philosophy statement that may appear across several sub-pages. If their content matches that of a product landing page, they are counted as duplicate content. PDFs containing product information are commonly underestimated. When a product is assigned to several categories or is available in different variations, the product description is often largely the same across multiple pages. Online shops in particular struggle with this issue. Often, the same content can be found several times across multiple sub-pages of a domain. You can find more information on this in the section “Technical causes for duplicate content”. However, internal duplicate content is a lot more common. Most website owners are aware of the negative effects of duplicate content and therefore avoid it.
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